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CI Fellows Webinar: Segmenting your Competitors for Fun and Profit
June 20 @ 11:00 am - 12:00 pm
You likely have more competitors than you can easily track. We all do. However, tracking competitors as an insights & intelligence professional is your job. This means you have to make your diverse competitor set easy to understand for your stakeholders and leadership. During this webinar, we will provide a structured method for grouping, ranking, and prioritizing your competitors, and a means to understand how your competition defines winning.
SPOILER ALERT: It may be different than how you do it today.
- Phil Britton, Associate Research Director, Sedulo Group; Competitive Intelligence Fellow
- Alysse Nockels, Senior Director, Competitive Intelligence, Palo Alto Networks; Competitive Intelligence Fellow