Gary Lim was a major influencer for decades in the global CI marketplace. He was among the globe’s leaders in helping Western companies develop their businesses in Asian markets. Services he and his colleagues provided included cross-cultural and business coaching, market studies, market entry strategy, marketing strategy, marketing intelligence, search for distributors and business partners, training, and more. He was a very experienced marketer in China and Southeast Asia. His expertise was drawn upon by the Asian Productivity Organization (APO) of the United Nations Development Program (UNDP), an association he took much pride in.
A frequent speaker on the competitive and marketing intelligence circuit, Gary also wrote numerous articles about applying intelligence to various audiences. Here is an example of his writing in a key article he wrote about conducting market research and CI in China from 2006 (https://www.redalyc.org/pdf/548/54852002.pdf).
He held an MBA from Syracuse University and Bachelor of Engineering, International Marketing from the University of Singapore. Gary spoke 5 languages (Chinese, English, Malay, Indonesian, and Japanese). He served as President of Gary Lim Consultancy from January 1993 until his passing.