Zena Applebaum

Director, Professional Firm & Corporate Segments, Thomson Reuters, Canada

In her role with Thomson Reuters, Zena is responsible for client feedback and intelligence, market insights, and sales enablement. Prior to joining Thomson Reuters, Zena was the Director of Competitive Intelligence at Bennett Jones LLP, having pioneered the discipline of law firm CI, and authoring “Business Intelligence for Law Firms” published in November 2012.

Zena shares hers passion for the industry as a speaker, writer and a contributor to blogs including 3 Geeks and a Law Blog with topics ranging from competitive intelligence, legal industry change management, qualitative data analysis and personal branding. A data junkie who revels in the possibilities of data to connect people, places and things, Zena can often be found connecting the dots between seemingly unrelated data.

In 2015 Zena was inducted as a Fellow of the Council of CI Fellows, she has been a sessional instructor the University of Toronto iSchool, Rutgers University and a guest lecturer at law and libraries schools across North America. She currently serves on the SLA Board of Directors and is the Chair of the CI Fellows Nominations Commitee. She can be reached at @ZAppleCI or via LinkedIn.