Managing Partner, ÜBERBRANDS
Luis currently leads the Brand Building (R)evolution as Partner of ÜBERBRANDS, helping companies, boards and business leaders navigate their competitive environment by informing their decision making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services and business models.
He brings vast experience in FMCG working for Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken, and Consulting, Ogilvy and ÜBERBRANDS; has held leadership roles in Marketing, Sales, Strategy and Intelligence at Local and Global levels; and has set-up the CI Centre of Excellence for OgilvyRED, the strategic consultancy arm of Ogilvy & Mather, as Global Competitive Intelligence Practice Lead.
Luis chairs the SCIP Portugal Chapter and he is an Associate Scholar in circa 10 University Post Graduations and Master internationally. He is also author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, as well as INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to evaluation.
Luis graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is a PhD Candidate at NOVA IMS in Information Management specialization in Information and Decision Systems.